Skills span from impactful album cover visuals to compelling digital content curation. Proficient in cross-functional collaboration, I prioritize innovation with meticulous attention to detail in design, branding, and project execution.
631.988.5920
alexandracozzoli@gmail.com
February 2024 - Current
Social Media Content Creator Freelance, Educated Mess
Worked directly with founders to contribute to the company's rebranding launch on social media, executing and ideating graphic design posts
Successfully would deliver 15 social media posts monthly ranging from instagram stories and grid posts, tik tok backgrounds and informational product send outs
Maintained the brand's voice and aligning with their creative direction
Project Manager & Graphic Designer, MAD Free
Took charge of full managerial and production responsibilities for Image Activist and Writer Michaela angela Davis
Representing Michaela at crucial meetings, providing articulate insights.
Present on set for the filming of "The Hair Tales" docuseries with Michaela and Tracee Ellis Ross, to ensure seamless collaboration with the production team
Contributed to the development of Mariah Carey's novel, "The Christmas Princess," crafting mock layouts and covers to be shared internally with business associates
From designing invitations for exclusive events and personalized gifts for A-List celebrity acquaintances, to managing budgets for projects and travel, I thrived in bringing creative visions to life while maintaining financial prudence
Graphic Designer, about-face
Brought onto the team to help execute their initial brand launch, worked closely with Senior Brand Manager and Creative Director
Actively contributed to weekly Creative Marketing brainstorms, infusing innovative ideas for social platforms
Played a pivotal role in the design process, producing drafts, prototypes, and solutions for website landing pages, graphic email blasts, merchandise, and Instagram posts
Serving as a key liaison for the Creative Marketing team, I crafted internal decks and presentations shared with stakeholders across the company
Collaborated on technical wireframes, aiding in direct communication with manufacturers
Curated a dynamic monthly Instagram feed and positioned typography elements for the brand's successful zine launch
From solving design challenges with the Web Developer to collaborating with the Creative Director on product image organization, I brought a multifaceted approach to elevating the brand's visual identity
Creative Director, Ndeh and The Voodoo
Driving force behind creative concepts, shaping the branding and art for the musical artist from pitch through production
Proficient in Adobe Photoshop and Illustrator, I utilized digital tools and handcrafted assets, adding a personalized touch to complete designs
Developed and edited photography assets for PR, album cover art, and social media
Established a long term relationship, playing a key role in defining the band's unique look and feel
International Coordinator, Milk Makeup
May 2019 - April 2020
Played a pivotal role in the expansion of Milk Makeup into 5 European countries and the Middle East
Collaborated closely with the Director of International Business, we orchestrated the launch of the hero product, Vegan Milk Moisturizer, in European markets, ensuring a seamless brand image at global PR events
Responsibilities extended to ideating and executing seasonal retail and e-store animations for Sephora, guaranteeing timely delivery of large art files
In charge of meticulously updating our yearly marketing calendar, providing detailed dates for forecasting, strategy, 360 Launch animation approach, retail, e-commerce marketing, training events, influencer/press send-outs, and social media postings
Maintained effective communication with overseas warehouses, I ensured optimal product stock levels and the successful dispatch of international shipments to retailers
Production Coordinator, Milk Makeup
January 2019 - April 2019
Led the creation of custom designs and collateral for multiple events In collaboration with the Senior Art Director that exceeded brand standards and original concepts
Worked closely with the Product Design Director and Creative Team for event ideation and design, ensuring alignment with aesthetic standards and the brand's DNA
Notably, I served as the sole Production Assistant for Milk Makeup's inaugural influencer brand trip, launching the hero product of 2019, the Hydro Grip Primer
This initiative generated a remarkable ROI of $4.7M, an EMV of $2.3M, 600k+ in sales, and gained 37K+ new followers
Executed six activations in three days across four locations in Palm Springs for the Hydro Influencer trip, I directly liaised with vendors, covering aspects from AV to catering, floral arrangements, hotel logistics, and transportation.
Played a key role in establishing relationships with significant brand partners, contributing to substantial savings of over 20K, supporting the brand's marketing and sales objectives
Mock novel cover was created for Michaela Angela Davis' memoir proposal. Ms. Davis shared some images from her childhood and allowed me to read the first draft of her memoir to gain inspiration. In it, she described a childhood memory of cutting off her hair in photos and taping on top older women's stylish haircuts she dreamed of having from hair catalogs. After conducting research, I attempted to recreate this memory by crafting a mock vintage hair advertisement and placing Michaela's old school photo on top.
Staying true to the vintage newspaper theme, I crafted and distributed an informative flyer to all those involved in the "Hair Tales" docuseries project.
Another internal graphic element created for use in a presentation deck during the development of the docuseries "The Hair Tales." These hand made assets I created were later used in the docusearies title sequence streeming on Hulu & OWN.