Skills span from impactful album cover visuals to digital content curation. Proficient in cross-functional collaboration, I prioritize innovation with attention to detail in design, branding, and project execution.
631.988.5920
alexandracozzoli@gmail.com
February 2024 - Current
Collaborated with the Executive Creative Director to redesign the original company logo and create the sister company logo from scratch
Designed and developed company-wide materials, including investor presentations, ensuring brand consistency and professional aesthetics
Assist the web development team in creating assets for the initial website launch, contributing to a cohesive and user-friendly online experience
Social Media Content Creator Freelance, Educated Mess
Worked directly with founders to contribute to the company's rebranding launch on social media, executing and ideating graphic design posts
Successfully would deliver 15 social media posts monthly ranging from instagram stories and grid posts, tik tok backgrounds and informational product send outs
Maintained the brand's voice and aligning with their creative direction
Project Manager & Graphic Designer, MAD Free
Took charge of full managerial and production responsibilities for Image Activist and Writer Michaela angela Davis
Representing Michaela at crucial meetings, providing articulate insights.
Present on set for the filming of "The Hair Tales" docuseries with Michaela and Tracee Ellis Ross, to ensure seamless collaboration with the production team
Contributed to the development of Mariah Carey's novel, "The Christmas Princess," crafting mock layouts and covers to be shared internally with business associates
From designing invitations for exclusive events and personalized gifts for A-List celebrity acquaintances, to managing budgets for projects and travel, I thrived in bringing creative visions to life while maintaining financial prudence
Graphic Designer, about-face
Brought onto the team to help execute their initial brand launch, worked closely with Senior Brand Manager and Creative Director
Actively contributed to weekly Creative Marketing brainstorms, infusing innovative ideas for social platforms
Played a pivotal role in the design process, producing drafts, prototypes, and solutions for website landing pages, graphic email blasts, merchandise, and Instagram posts
Serving as a key liaison for the Creative Marketing team, I crafted internal decks and presentations shared with stakeholders across the company
Collaborated on technical wireframes, aiding in direct communication with manufacturers
Curated a dynamic monthly Instagram feed and positioned typography elements for the brand's successful zine launch
From solving design challenges with the Web Developer to collaborating with the Creative Director on product image organization, I brought a multifaceted approach to elevating the brand's visual identity
Creative Director, Ndeh and The Voodoo
Driving force behind creative concepts, shaping the branding and art for the musical artist from pitch through production
Proficient in Adobe Photoshop and Illustrator, I utilized digital tools and handcrafted assets, adding a personalized touch to complete designs
Developed and edited photography assets for PR, album cover art, and social media
Established a long term relationship, playing a key role in defining the band's unique look and feel
International Coordinator, Milk Makeup
May 2019 - April 2020
Played a pivotal role in the expansion of Milk Makeup into 5 European countries and the Middle East
Collaborated closely with the Director of International Business, we orchestrated the launch of the hero product, Vegan Milk Moisturizer, in European markets, ensuring a seamless brand image at global PR events
Responsibilities extended to ideating and executing seasonal retail and e-store animations for Sephora, guaranteeing timely delivery of large art files
In charge of meticulously updating our yearly marketing calendar, providing detailed dates for forecasting, strategy, 360 Launch animation approach, retail, e-commerce marketing, training events, influencer/press send-outs, and social media postings
Maintained effective communication with overseas warehouses, I ensured optimal product stock levels and the successful dispatch of international shipments to retailers
Production Coordinator, Milk Makeup
January 2019 - April 2019
Led the creation of custom designs and collateral for multiple events In collaboration with the Senior Art Director that exceeded brand standards and original concepts
Worked closely with the Product Design Director and Creative Team for event ideation and design, ensuring alignment with aesthetic standards and the brand's DNA
Notably, I served as the sole Production Assistant for Milk Makeup's inaugural influencer brand trip, launching the hero product of 2019, the Hydro Grip Primer
This initiative generated a remarkable ROI of $4.7M, an EMV of $2.3M, 600k+ in sales, and gained 37K+ new followers
Executed six activations in three days across four locations in Palm Springs for the Hydro Influencer trip, I directly liaised with vendors, covering aspects from AV to catering, floral arrangements, hotel logistics, and transportation.
Played a key role in establishing relationships with significant brand partners, contributing to substantial savings of over 20K, supporting the brand's marketing and sales objectives
Tasked with designing the brand's website landing image for their online Highlighter campaign, "Refract YOURSELF," I drew inspiration from old billboard advertisements being ripped down. However, instead of revealing another ad underneath, more about-face imagery emerged. To achieve this effect, I physically printed out campaign shoot and product images, then ripped and pasted them together. The completed assets were subsequently utilized for ads and social media posts.
Worked closely with the art director to create their Instagram launch post. I was given the instructions to create an image with multiple date stamps. I decided the most efficient way to create this idea would be to go out and buy an actual date stamper and start creating physically. While creating different versions, I felt the actual launch date was getting drowned, to help bring attention I brought in a highlighter.
Develop new graphics for a neoprene makeup case. In the process of designing new brand Ideas, I created 8 different wireframe options, combining different color ways, and proposed out of the box zipper tab ideas. My hand drawn type of the brand name was a favorite amongst the team, it went into production for a couple different samples.
Tasked to edit images from a previous photoshoot to reuse as email blast assets, I again used the physical hand design method of printing out the images on a low quality printer before scanning and entering them into photoshop.
Designed print collateral that includes the makeup ingredient lists for sample send-outs. I was provided with asset images for this task and I decided to zoom in and showcase each makeup product in a distinct light. For the placement of text, I mirrored the style of the company's email blasts above to maintain consistency.