Alexandra Athena CozzoliExposure




Visuals 

Graphic Designer and Project Manager focusing on merging creativity with strategic thinking. With proficiency in managing full project cycles, I excel in driving creative concepts from inception to production.

Skills span from impactful album cover visuals to digital content curation. Proficient in cross-functional collaboration, I prioritize innovation with attention to detail in design, branding, and project execution.

631.988.5920
alexandracozzoli@gmail.com
Brand  Design Manager,  Artist.One & Global Arena.One
February  2024  - Current
Collaborated with the Executive Creative Director to redesign the original company logo and create the sister company logo from scratch

Designed and developed company-wide materials, including investor presentations, ensuring brand consistency and professional aesthetics

Assist the web development team in creating assets for the initial website launch, contributing to a cohesive and user-friendly online experience








Social Media Content Creator Freelance, Educated Mess  
April 2023 - February 2024

Worked directly with founders to contribute to the company's rebranding launch on social media, executing and ideating graphic design posts

Successfully would deliver 15 social media posts monthly ranging from instagram stories and grid posts, tik tok backgrounds and informational product send outs

Maintained the brand's voice and aligning with their creative direction







Project Manager & Graphic Designer, MAD Free  October 2021 - March 2023
Took charge of full managerial and production responsibilities for Image Activist and Writer Michaela angela Davis

Representing Michaela at crucial meetings, providing articulate insights.

Present on set for the filming of "The Hair Tales" docuseries with Michaela and Tracee Ellis Ross, to ensure seamless collaboration with the production team

Contributed to the development of Mariah Carey's novel, "The Christmas Princess," crafting mock layouts and covers to be shared internally with business associates

From designing invitations for exclusive events and personalized gifts for A-List celebrity acquaintances, to managing budgets for projects and travel, I thrived in bringing creative visions to life while maintaining financial prudence







Graphic Designer, about-face August 2020 - April 2022 
Brought onto the team to help execute their initial brand launch, worked closely with Senior Brand Manager and Creative Director

Actively contributed to weekly Creative Marketing brainstorms, infusing innovative ideas for social platforms 

Played a pivotal role in the design process, producing drafts, prototypes, and solutions for website landing pages, graphic email blasts, merchandise, and Instagram posts

Serving as a key liaison for the Creative Marketing team, I crafted internal decks and presentations shared with stakeholders across the company

Collaborated on technical wireframes, aiding in direct communication with manufacturers

Curated a dynamic monthly Instagram feed and positioned typography elements for the brand's successful zine launch

From solving design challenges with the Web Developer to collaborating with the Creative Director on product image organization, I brought a multifaceted approach to elevating the brand's visual identity







Creative Director, Ndeh and The Voodoo August 2020
Driving force behind creative concepts, shaping the branding and art for the musical artist from pitch through production

Proficient in Adobe Photoshop and Illustrator, I utilized digital tools and handcrafted assets, adding a personalized touch to complete designs

Developed and edited photography assets for PR, album cover art, and social media

Established a long term relationship, playing a key role in defining the band's unique look and feel







International Coordinator, Milk Makeup 
May 2019 - April 2020
Played a pivotal role in the expansion of Milk Makeup into 5 European countries and the Middle East

Collaborated closely with the Director of International Business, we orchestrated the launch of the hero product, Vegan Milk Moisturizer, in European markets, ensuring a seamless brand image at global PR events

Responsibilities extended to ideating and executing seasonal retail and e-store animations for Sephora, guaranteeing timely delivery of large art files

In charge of meticulously updating our yearly marketing calendar, providing detailed dates for forecasting, strategy, 360 Launch animation approach, retail, e-commerce marketing, training events, influencer/press send-outs, and social media postings

Maintained effective communication with overseas warehouses, I ensured optimal product stock levels and the successful dispatch of international shipments to retailers







Production Coordinator, Milk Makeup
January 2019 - April 2019
Led the creation of custom designs and collateral for multiple events In collaboration with the Senior Art Director that exceeded brand standards and original concepts

Worked closely with the Product Design Director and Creative Team for event ideation and design, ensuring alignment with aesthetic standards and the brand's DNA

Notably, I served as the sole Production Assistant for Milk Makeup's inaugural influencer brand trip, launching the hero product of 2019, the Hydro Grip Primer

This initiative generated a remarkable ROI of $4.7M, an EMV of $2.3M, 600k+ in sales, and gained 37K+ new followers

Executed six activations in three days across four locations in Palm Springs for the Hydro Influencer trip, I directly liaised with vendors, covering aspects from AV to catering, floral arrangements, hotel logistics, and transportation. 

Played a key role in establishing relationships with significant brand partners, contributing to substantial savings of over 20K, supporting the brand's marketing and sales objectives



   ORIGINAL     NEW    


Artist.One Logo:

Tasked to clean up the original Artist.One logo, which was inspired by a subwoofer speaker. Addressing the client's feedback twards their original design, I made several key adjustments - 

- I erased the white interlocking rings and centerpiece, leaving transparent negative space. This allows the logo to integrate seamlessly with various backgrounds and mediums.

- To add a more futuristic appeal, I selected a more modern typeface that aligns with the brand’s innovative spirit.

- Removed the last line of "Music Group" to simplify and modernize the logo, enhancing its visual impact and readability.

These changes ensured the logo not only maintained its core inspiration but also evolves to meet contemporary design standards and client preferences.









Arena.One Logo:

Building on my work with Artist.One, I was brought on to design a brand-new logo for its sister company, Arena.One. Working closely with the Founder and Chief Creative Officer, I was challenged to evolve the original Artist.One logo to represent Arena.One’s mission of connecting fans with their favorite artists and revolutionizing the entertainment industry by centering on artists and creatives through intimate performances -

- To maintain brand continuity, I preserved the circular shape of the original logo but modified it to resemble an arena.

- I skewed the circle to add dimension and distinction, while the subwoofer speaker rings were adapted with vertical separations to mimic arena seating.

- The black center circle was removed, creating a negative space that represents the center stage and artist, resulting in a balanced and cleaner look. The first four squares were intentionally left empty to symbolize that attendees will always have the best front-row seat at an Arena.One event.

These changes ensure that the new logo not only reflects the innovative spirit of Arena.One but also maintains a visual connection to its sister brand, Artist.One.