Skills span from impactful album cover visuals to compelling digital content curation. Proficient in cross-functional collaboration, I prioritize innovation with meticulous attention to detail in design, branding, and project execution.
631.988.5920
alexandracozzoli@gmail.com
February 2024 - Current
Social Media Content Creator Freelance, Educated Mess
Worked directly with founders to contribute to the company's rebranding launch on social media, executing and ideating graphic design posts
Successfully would deliver 15 social media posts monthly ranging from instagram stories and grid posts, tik tok backgrounds and informational product send outs
Maintained the brand's voice and aligning with their creative direction
Project Manager & Graphic Designer, MAD Free
Took charge of full managerial and production responsibilities for Image Activist and Writer Michaela angela Davis
Representing Michaela at crucial meetings, providing articulate insights.
Present on set for the filming of "The Hair Tales" docuseries with Michaela and Tracee Ellis Ross, to ensure seamless collaboration with the production team
Contributed to the development of Mariah Carey's novel, "The Christmas Princess," crafting mock layouts and covers to be shared internally with business associates
From designing invitations for exclusive events and personalized gifts for A-List celebrity acquaintances, to managing budgets for projects and travel, I thrived in bringing creative visions to life while maintaining financial prudence
Graphic Designer, about-face
Brought onto the team to help execute their initial brand launch, worked closely with Senior Brand Manager and Creative Director
Actively contributed to weekly Creative Marketing brainstorms, infusing innovative ideas for social platforms
Played a pivotal role in the design process, producing drafts, prototypes, and solutions for website landing pages, graphic email blasts, merchandise, and Instagram posts
Serving as a key liaison for the Creative Marketing team, I crafted internal decks and presentations shared with stakeholders across the company
Collaborated on technical wireframes, aiding in direct communication with manufacturers
Curated a dynamic monthly Instagram feed and positioned typography elements for the brand's successful zine launch
From solving design challenges with the Web Developer to collaborating with the Creative Director on product image organization, I brought a multifaceted approach to elevating the brand's visual identity
Creative Director, Ndeh and The Voodoo
Driving force behind creative concepts, shaping the branding and art for the musical artist from pitch through production
Proficient in Adobe Photoshop and Illustrator, I utilized digital tools and handcrafted assets, adding a personalized touch to complete designs
Developed and edited photography assets for PR, album cover art, and social media
Established a long term relationship, playing a key role in defining the band's unique look and feel
International Coordinator, Milk Makeup
May 2019 - April 2020
Played a pivotal role in the expansion of Milk Makeup into 5 European countries and the Middle East
Collaborated closely with the Director of International Business, we orchestrated the launch of the hero product, Vegan Milk Moisturizer, in European markets, ensuring a seamless brand image at global PR events
Responsibilities extended to ideating and executing seasonal retail and e-store animations for Sephora, guaranteeing timely delivery of large art files
In charge of meticulously updating our yearly marketing calendar, providing detailed dates for forecasting, strategy, 360 Launch animation approach, retail, e-commerce marketing, training events, influencer/press send-outs, and social media postings
Maintained effective communication with overseas warehouses, I ensured optimal product stock levels and the successful dispatch of international shipments to retailers
Production Coordinator, Milk Makeup
January 2019 - April 2019
Led the creation of custom designs and collateral for multiple events In collaboration with the Senior Art Director that exceeded brand standards and original concepts
Worked closely with the Product Design Director and Creative Team for event ideation and design, ensuring alignment with aesthetic standards and the brand's DNA
Notably, I served as the sole Production Assistant for Milk Makeup's inaugural influencer brand trip, launching the hero product of 2019, the Hydro Grip Primer
This initiative generated a remarkable ROI of $4.7M, an EMV of $2.3M, 600k+ in sales, and gained 37K+ new followers
Executed six activations in three days across four locations in Palm Springs for the Hydro Influencer trip, I directly liaised with vendors, covering aspects from AV to catering, floral arrangements, hotel logistics, and transportation.
Played a key role in establishing relationships with significant brand partners, contributing to substantial savings of over 20K, supporting the brand's marketing and sales objectives
Artist.One Logo:
Tasked to clean up the original Artist.One logo, which was inspired by a subwoofer speaker. Addressing the client's feedback twards their original designer, I made several key adjustments -
Negative Space: I erased the white interlocking rings and centerpiece, leaving transparent negative space. This allows the logo to integrate seamlessly with various backgrounds and mediums.
Modern Typeface: To add a more futuristic appeal, I selected a modern typeface that aligns with the brand’s innovative spirit.
Simplification: I removed the last line of "Music Group" to simplify and modernize the logo, enhancing its visual impact and readability.
These changes ensured the logo not only maintained its core inspiration but also evolves to meet contemporary design standards and client preferences.
Arena.One Logo:
Building on my work with Artist.One, I was brought on to design a brand-new logo for its sister company, Arena.One. Working closely with the Founder and Chief Creative Officer, I was challenged to evolve the original Artist.One logo to represent Arena.One’s mission of connecting fans with their favorite artists and revolutionizing the entertainment industry by centering on artists and creatives through intimate performances -
Brand Continuity: To maintain brand continuity, I preserved the circular shape of the original logo but modified it to resemble an arena.
Dimension: I skewed the circle to add dimension and distinction, while the subwoofer speaker rings were adapted with vertical separations to mimic arena seating.
Negative Space: The black center circle was removed, creating a negative space that represents the center stage and artist, resulting in a balanced and cleaner look. The first four squares were intentionally left empty to symbolize that attendees will always have the best front-row seat at an Arena.One event.
These changes ensure that the new logo not only reflects the innovative spirit of Arena.One but also maintains a visual connection to its sister brand, Artist.One.