631.988.5920
alexandracozzoli@gmail.com
April 2023 - February 2024
Collaborated directly with the founders to produce and execute graphic design posts for social media. Initially hired to contribute to the company's rebranding launch, I was later tasked with creating and executing 15 fresh social media posts each month. This involved maintaining the brand's voice and aligning with their creative direction.
Project Manager & Graphic Designer, MAD Free
October 2021 - March 2023
Took charge of full managerial and production responsibilities. I represented Michaela at crucial meetings, providing articulate insights. On set for the filming of "The Hair Tales" docuseries with Michaela and Tracee Ellis Ross, I ensured seamless collaboration with the production team. I contributed to the development of Mariah Carey's novel, "The Christmas Princess," crafting mock layouts and covers to be shared internally with business associates. From designing invitations for exclusive events to managing budgets for projects and travel, I thrived in bringing creative visions to life while maintaining financial prudence.
Graphic Designer, about-face
August 2020 - April 2022
Contributed actively to weekly Creative Marketing brainstorms, bringing innovative ideas to social platforms. Played a key role in the design process, producing drafts, prototypes, and solutions for various mediums. Served as a vital link for the Creative Marketing team, crafting internal decks and presentations shared company-wide. Collaborated on technical wireframes, facilitating direct communication with manufacturers. Curated a dynamic monthly Instagram feed and positioned typography elements for a successful zine launch working closely with the Senior Brand Manager. From resolving design challenges with the Web Developer to assisting the Creative Director in organizing product images, I brought a versatile approach to enhancing the brand's visual identity.
Creative Director, Ndeh and The Voodoo
August 2020
The driving force behind creative concepts, shaping branding and cover art for a musical artist from pitch to production. Established a lasting relationship, defining the band's unique look and feel. Proactively managed deadlines, crafting all assets on set for seamless execution. Immersed in the artistic process, I developed and edited photography assets for PR, album cover art, and social media, creating distinct art for three album covers on streaming services. Proficient in Adobe Photoshop and Illustrator, I utilized digital tools and handcrafted assets, adding a personalized touch to complete designs.
International Coordinator, Milk Makeup
May 2019 - April 2020
Played a crucial role in Milk Makeup's expansion into 5 European countries and the Middle East. Working closely with the Director of International Business, we successfully launched the hero product, Vegan Milk Moisturizer, in European markets, ensuring a consistent brand image at global PR events. My responsibilities included planning and executing seasonal animations for Sephora, managing the yearly marketing calendar, and maintaining communication with overseas warehouses to ensure smooth product stock levels and international shipments.
Production Coordinator, Milk Makeup
January 2019 - April 2019
Led the creation of unique designs and collateral for multiple events, surpassing brand standards and original concepts. Collaborating with the Senior Art Director and the Creative Team, I contributed to event ideation and design, aligning with aesthetic standards and the brand's DNA. As the sole Production Assistant for Milk Makeup's inaugural influencer brand trip, I launched the hero product of 2019, the Hydro Grip Primer, resulting in a notable ROI of $4.7M, an EMV of $2.3M, 600k+ in sales, and 37K+ new followers. Executing six activations in three days across four locations in Palm Springs for the Hydro Influencer trip, I liaised directly with vendors, overseeing AV, catering, floral arrangements, hotel logistics, and transportation. Additionally, I played a pivotal role in building relationships with significant brand partners, contributing to substantial savings of over 20K and supporting the brand's marketing and sales objectives.
April 2022 - August 2020
Tasked with designing the brand's website landing image for their online Highlighter campaign, "Refract YOURSELF," I drew inspiration from old billboard advertisements being ripped down. However, instead of revealing another ad underneath, more about-face imagery emerged. To achieve this effect, I physically printed out campaign shoot and product images, then ripped and pasted them together. The completed assets were subsequently utilized for ads and social media posts.
Worked closely with the art director to create their Instagram launch post. I was given the instructions to create an image with multiple date stamps. I decided the most efficient way to create this idea would be to go out and buy an actual date stamper and start creating physically. While creating different versions, I felt the actual launch date was getting drowned, to help bring attention I brought in a highlighter.
Develop new graphics for a neoprene makeup case. In the process of designing new brand Ideas, I created 8 different wireframe options, combining different color ways, and proposed out of the box zipper tab ideas. My hand drawn type of the brand name was a favorite amongst the team, it went into production for a couple different samples.
Tasked to edit images from a previous photoshoot to reuse as email blast assets, I again used the physical hand design method of printing out the images on a low quality printer before scanning and entering them into photoshop.
Designed print collateral that includes the makeup ingredient lists for sample send-outs. I was provided with asset images for this task and I decided to zoom in and showcase each makeup product in a distinct light. For the placement of text, I mirrored the style of the company's email blasts above to maintain consistency.